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IndexBrand09

Bauerchella

Event identity, built as a poster: a hand-drawn wordmark set against a desert plate.

The poster ground. Pale layered rock formations under a dusk sky graded from blue through to peach, with a single bare tree standing on the ridge.

Brief

2025
Discipline
Brand
Year
2025
Folio
09

Drew the wordmark by hand and built the poster around it.

BAUERCHELLA drawn by hand in a rough brush capital, cream, with every letter a slightly different width.
Drawn rather than set, so no two letters share a stem width.