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You Got This

An essay set as a one-page spread, about labels: the ones sewn into clothes and the ones people hand each other.

A one-page editorial spread. DALTON BAUER and YOU GOT THIS are stacked in heavy condensed capitals down the left, four lines deep, against a cream ground. The essay runs in columns to the right of it and beneath, set around two photographs: a macro shot of a clothing label sewn into the neck of a white shirt, and a black and white motion-blurred frame of runners mid-race.

Brief

2024
Discipline
Brand
Year
2024
Folio
10

Wrote it and set it. The type, the pacing, and the two photographs the argument runs between.

A one-page editorial spread. DALTON BAUER and YOU GOT THIS are stacked in heavy condensed capitals down the left, four lines deep, against a cream ground. The essay runs in columns to the right of it and beneath, set around two photographs: a macro shot of a clothing label sewn into the neck of a white shirt, and a black and white motion-blurred frame of runners mid-race.
The clothing label is the argument, not decoration: the essay is about the labels people are handed.