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IndexBrand12

Mark Studies

Two redesigns of marks that did not ask for one. Unsolicited, and useful for exactly that reason.

An HP logo redesign study. The existing circular mark on the left, an arrow, then a new mark built from four angled strokes, shown in black, white and cyan and mocked up on a laptop lid.

Brief

Discipline
Brand
Year
——
Folio
12

Redrew each mark and tested it at the sizes and surfaces the original has to survive.

A row of five BMW roundel studies, moving from an angular flat treatment through to the familiar quartered circle, in blue, white and black.